Photo: newspatrolling.com
XIXILI Launches Pinktober Initiative to Champion Breast Cancer Awareness
XIXILI launches its annual Pinktober initiative during Breast Cancer Awareness Month to support womens health, donating RM10 from every bra sold to the BCWA.
- In conjunction with Breast Cancer Awareness Month, XIXILIs Pinktober campaign aims to raise awareness for breast cancer and womens health in Malaysia.
- For every bra sold during the Pinktober campaign, RM10 will be donated to the BCWA as part of the Together Towards Wellness initiative.
- The campaign emphasizes femininity through XIXILIs unique designs, incorporating elements like lace and rose motifs into their lingerie to promote awareness and support.
Why It Matters
The Pinktober initiative not only raises funds for breast cancer support but also fosters community awareness around cancer, highlighting the importance of womens health and empowerment in Malaysia. This aligns with a growing trend of corporate responsibility in promoting health causes.