VSCO Integrates AI for Photo Edits, Tailoring Creativity to Photographer Needs

VSCO is launching its AI Lab to integrate artificial intelligence into its mobile app for image editing, aiming to enhance creativity while addressing the stigma around AI in photography.

• VSCOs new initiative, the VSCO AI Lab, introduces artificial intelligence features designed specifically for photographers, emphasizing a creative approach that retains image integrity.
• Despite the popularity of AI tools like Googles Gemini Nano Banana and OpenAIs Sora, VSCO seeks to redefine the use of artificial intelligence in the photography community.
• The integration of AI into the mobile app is a response to evolving trends in image editing, allowing photographers to customize their edits while maintaining high-quality results.