Victorinox is adapting its pricing strategies in response to tariffs imposed by Donald Trump, seeking to maintain competitive U.S. prices while exploring new markets for its iconic Swiss Army knife.
- Victorinox, based in Ibach, Switzerland, is working to stabilize its U.S. prices in light of increasing tariffs imposed by Donald Trump on imported goods.
- The company, known for its Swiss Army knife, manufactures its products using stainless steel that is transformed into blades at its factory in central Switzerland.
- To mitigate the impact of tariffs, Victorinox is experimenting with new pricing strategies while also targeting additional markets for growth and expansion.
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This situation underscores how international trade policies, like those enacted by Donald Trump, can significantly affect global companies such as Victorinox, highlighting the challenges faced by manufacturers in a rapidly changing economic landscape.