These 'Rich Aunt' Cardigans Feel Plucked From a Fifth Avenue Store  --  All Under $40
Photo: usmagazine.com

These 'Rich Aunt' Cardigans Feel Plucked From a Fifth Avenue Store -- All Under $40

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The rise of rich aunt cardigans, often made of Wool, offers chic, affordable fashion options under $40, reminiscent of luxury styles from stores like Marks & Spencer.

Why It Matters

The popularity of rich aunt cardigans reflects a broader trend towards accessible luxury in fashion, allowing consumers to enjoy stylish apparel without breaking the bank. This shift highlights changing consumer priorities, emphasizing comfort and style in everyday wear.