T-Mobile Boosts Subscriber Outlook with Innovative Bundled Wireless Plans

T-Mobile US has boosted its forecast for postpaid mobile phone subscriber growth after exceeding expectations for wireless customer additions in Q3, driven by innovative bundled plans.

• In the third quarter, T-Mobile US surpassed expectations by adding a significant number of postpaid mobile phone subscribers, prompting a raised forecast for future growth.
• T-Mobiles strategy includes bundling its wireless services with popular streaming platforms like Netflix and Apple TV+, appealing to a saturated market amid fierce competition.
• The telecom giants aggressive marketing of add-on services has contributed to its success in attracting new customers, even as overall wireless market growth slows.