Photo: nytimes.com
Subscription Cancellations Surge as Disney+ and Hulu React to Kimmel's Hiatus
Subscription cancellations for Disney+ and Hulu soared after Jimmy Kimmel Live! was temporarily taken off the air, reflecting consumer dissatisfaction and potential impacts on The Walt Disney Company.
- Disney+ experienced approximately three million cancellations in September, a significant rise from its three-month average of 1.2 million, according to Antenna.
- Hulu reported around 4.1 million cancellations in the U.S. last month, nearly doubling its previous average of 1.9 million cancellations over three months.
- The surge in cancellations followed Jimmy Kimmel Live! being temporarily pulled off the air, indicating a direct consumer response to changes in programming from American Broadcasting Company.
Por Qué Es Relevante
This spike in subscription cancellations highlights the sensitive nature of viewer loyalty in streaming media, especially for The Walt Disney Company. It underscores how critical flagship programming, like Jimmy Kimmel Live!, can influence subscriber retention and overall business performance.