"Strength in Service: Young Bodybuilders Boost Japan's Care Industry"

Young bodybuilders like Takuya Usui are transforming Japans care industry by addressing labor shortages in nursing home care, showcasing the power of Bodybuilding to challenge gender roles.

• In Yamaguchi Prefecture, bodybuilder Takuya Usui uses his muscle to assist elderly residents, exemplifying how young men are entering caregiving roles traditionally dominated by women.
• The increasing demand for nursing home care in Japan is driven by its aging population, with many young men now joining the workforce to help mitigate labor shortages.
• Despite historical gender role stereotypes and low pay, Gen Z bodybuilders are breaking barriers, finding rewarding careers in caregiving while utilizing their skills developed in the gym.