Shoppers Set to Break Records with $1 Trillion in Holiday Spending, NRF Reports

American shoppers are projected to spend between $1.01 trillion and $1.02 trillion during the Christmas and holiday season, reflecting a positive outlook amid economic challenges, according to the National Retail Federation.

The National Retail Federation forecasts a holiday spending increase of 3.7% to 4.2%, totaling between $1.01 trillion and $1.02 trillion for the Christmas and holiday season in 2025.
Last year, retailers in the United States recorded $976 billion in holiday sales, indicating a strong recovery despite ongoing inflation concerns affecting consumer spending.
Matthew Shay, Chief executive officer of the National Retail Federation, emphasized the resilience of American consumers who are willing to spend more even amidst economic uncertainty and rising prices.

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This projected increase in spending highlights consumer confidence in the United States, suggesting that despite inflation and economic uncertainty, shoppers are eager to participate in the holiday season, which is crucial for retailers financial health.