PRISA Media Launches New Sports Division to Drive Transformation and Growth

PRISA Media has launched a new sports division, consolidating its sports brands including Diario AS and Marca (newspaper), aiming for transformation and growth across Spain and the Americas.

• Grupo Prisa has established a new General Sports Directorate, led by Aloysio Araujo, to enhance its sports media strategy across Spain and the Americas.
• The new division will integrate Diario AS and other sports information brands of Grupo Prisa, focusing on growth and sustainability within the sports media ecosystem.
• Aloysio Araujos leadership is expected to drive strategic initiatives aimed at expanding Grupo Prisas sports offerings, reflecting a commitment to innovation in the evolving landscape of sports media.