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Norton Motorcycles Teases New Superbike Design Ahead of EICMA Reveal
Norton Motorcycle Company is set to unveil four new models, including a highly anticipated superbike designed by Simon Skinner, at the EICMA on November 4.
- On November 4, Norton Motorcycle Company will showcase four new motorcycles at the EICMA, marking a significant effort to revitalize the brands market presence.
- The first official design sketch of the new superbike, part of Nortons Resurgence campaign, was created by Simon Skinner, Head of Design.
- Manufacturing of the new sport bike will take place at Nortons facility in Solihull, highlighting the companys commitment to local production and innovation.
Por Qué Es Relevante
The unveiling of these new models by Norton Motorcycle Company represents a pivotal moment for the brand as it seeks to reclaim its position in the competitive motorcycle industry, especially in the sport bike segment. This initiative underscores the growing trend of traditional motorcycle manufacturers innovating to meet modern consumer demands.