Photo: reuters.com
NBA Sets Ambitious Plans to Launch European League Within Two Years
The National Basketball Association aims to launch a European league within two years, with franchise fees estimated between $500 million and $1 billion, pending approval.
- Mark Tatum, the NBAs deputy commissioner and Chief operating officer, stated the league is targeting a launch in Europe within two years, contingent on board approvals.
- The NBA plans to finalize franchise fees in the next few months, potentially ranging from $500 million to $1 billion, as reported by the Sports Business Journal.
- To assist with this ambitious expansion into Europe, the NBA has engaged JPMorgan Chase to help manage the financial aspects of the new league.
Por Qué Es Relevante
This initiative reflects the NBAs strategy to globalize basketball, tapping into the lucrative European market and expanding its fan base, which could significantly enhance the leagues revenue and influence.