Marketing + Media Alliance Unveils New Identity to Boost Collaborative Testing

The Marketing + Media Alliance, formerly MMA Global, aims to enhance collaborative testing in marketing for its 825 members, reflecting an evolution in its mission since 2010.

• Under the leadership of Greg Stuart, the organization, formerly known as the Mobile Marketing Association, has rebranded as the Marketing + Media Alliance to emphasize its focus on marketing collaboration.
• The Marketing + Media Alliance serves a diverse membership base of 825 marketers, showcasing its commitment to innovative marketing strategies and collaborative efforts across the industry.
• With a renewed identity, the nonprofit organization seeks to bolster marketing initiatives, particularly in the Asia-Pacific region, where collaborative testing is increasingly vital for market growth.