Jewellers Innovate as Gold Prices Surge: Festive Season Strategies Unveiled

As gold prices hit a record Rs 1.3 lakh per 10 grams in India, jewellers are innovating with lighter designs and emotional strategies to attract consumers this festive season.

• Gold prices in India have surged to an all-time high of Rs 1.3 lakh per 10 grams, creating significant challenges for jewellers during the festive season.
• In response to rising costs, consumers are favoring lighter gold designs and exploring new purity options, reflecting changing preferences amidst economic pressures.
• Jewellers are leveraging digital convenience and focusing on emotional value to maintain consumer interest, adapting their strategies to navigate the impact of the strong United States dollar.