India Tops Global Alcohol Growth, Driven by Whisky and Premium Spirits

India has led global growth in total beverage alcohol consumption, particularly in the Indian whisky and premium spirits categories, marking a significant trend in the alcoholic drink market.

• In the first half of 2025, India recorded a 7% year-on-year increase in total beverage alcohol consumption, outperforming 20 other key global markets.
• Indian whisky and premium spirits are leading this growth, indicating a shift in consumer preferences towards more upscale alcoholic drink options.
• This marks the third consecutive half-year where India has topped global alcohol growth, highlighting its emerging role in the international alcohol (drug) market.