Guinness is set to launch the House of Guinness in Covent Garden, London, on December 11, offering immersive experiences for fans of the iconic pint.
- The House of Guinness will open on December 11 at the Guinness Open Gate Brewery in Covent Garden, London, providing a unique destination for beer enthusiasts.
- Visitors can enjoy a variety of experiences, including a dedicated tasting room and two restaurants, enhancing their appreciation of the iconic Guinness brand.
- This new venture aligns with the growing trend of experiential dining and drinking, catering to a rising consumer interest in immersive brewery experiences.
Por Qué Es Relevante
The opening of the House of Guinness reflects a broader trend in the beverage industry towards immersive experiences, boosting tourism and local economies in London while celebrating the rich heritage of the Guinness brand.