Genesis BBQ Partners with Good Tree to Bring K-Food to Africa's Table

Genesis BBQ has partnered with Good Tree South Africa to expand Korean cuisine, particularly barbecue and fried chicken, throughout Africa, enhancing the culinary landscape.

• Genesis BBQ Group signed a strategic partnership with Good Tree South Africa at its headquarters to distribute Korean cuisine across Africa, aiming to broaden its market presence.
• The agreement was finalized in a ceremony attended by key figures, including Yoon Hong-geun, Chairman of Genesis BBQ Group, and Lee Dong-il, CEO of Good Tree South Africa.
• With South Africa as a focal point, the partnership aims to popularize Korean food, especially barbecue and fried chicken, catering to the growing demand for diverse dining options.