Decathlon Launches Mega Store in Argentina with $100M Expansion Plan

Decathlon (retailer) is set to reinvigorate its presence in Argentina with a mega store in Vicente López, launching a $100 million expansion plan over five years.

• Decathlon (retailer) will open a 3,000 m² mega store in Vicente López, Argentina, offering over 5,000 products, including its own brands and innovative smart checkout systems.
• The French sports retailers expansion plan includes 20 new store openings across Argentina, with a total investment of $100 million aimed at enhancing its market presence.
• Decathlon (retailer) previously exited Argentina in 2020 but is now returning amidst a growing sports market, particularly in regions like Montevideo in neighboring Uruguay.