Britons to Boost Black Friday Spending by £4 Billion Amid Scam Concerns

Despite rising concerns over scams, Britons are expected to increase their spending by £4 billion during this years Black Friday weekend, reaching nearly £14 billion in total.

• A survey from Omnisend indicates that UK shoppers plan to spend an average of £299 during the Black Friday (shopping) weekend, driven by upcoming Christmas purchases.
• The anticipated £4 billion increase in spending reflects consumer confidence, even as concerns about poor deals and scams loom over the E-commerce landscape.
• As part of the holiday shopping season, spending during the Black Friday (shopping) event will set the stage for the subsequent Cyber Monday sales, further extending consumer expenditure.