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Apple Invests $1 Billion in Google's AI to Transform Siri, Keeps Deal Undercover
Apple Inc. has struck a covert $1 billion annual deal with Google to utilize advanced artificial intelligence for a revamped Siri, signaling a significant shift in voice technology.
- Apple Inc. will pay Google $1 billion annually to access its AI technology, specifically the custom 1.2 trillion parameter Gemini model, enhancing Siris capabilities.
- The collaboration aims to transform Siri by improving its summarization and planning functionalities, a crucial upgrade for Apples voice assistant.
- The deal remains under wraps, highlighting the competitive landscape in artificial intelligence and the strategic importance of Siri for Apples ecosystem.
Why It Matters
This investment underscores the intensifying competition between tech giants in artificial intelligence, with Apple Inc. seeking to bolster Siri amid rising user expectations and market pressures. The partnership with Google could redefine voice interaction, setting new standards for AI-driven assistants.