Alan Sugar

Alan Michael Sugar, Baron Sugar (born 24 March 1947) is a British business magnate, media personality, author, politician, and political adviser. Sugar began what would later become his largest business venture, consumer electronics company Amstrad, in 1968.

1 story • Updated Nov 7, 2025
Alan Sugar
Entertainment

Celebrity Apprentice line-up revealed as BBC revives spin-off series

19 sources Nov 5, 2025